Updated to reflect first two weeks traffic

We launched a site a couple of weeks ago (26th March) at Fudge that uses Facebook Connect.

It's the first live site we've worked on that uses Connect as a method of user signup. We assumed it'd help build traffic relatively quickly but the results surprised us all.

The site's called Face of Bank and was developed for Bank Fashion, a chain of high-street shops. It's main aim is to recruit potential models for use in their advertising etc... Users sign up, gives us a little personal info, then pick a photo from their Facebook albums. Users then browse entries and vote for who they want to win. Again, the user signs in through Facebook first. Pretty simple.

As you'd expect, the target audience for the campaign fits in pretty well with Facebook's main demographic so we assumed it'd build traffic without too much effort.

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